The Food That Built America

S04E05 Clash of the Coffee

By the 1960s, the coffee industry faces a decline in both quality and popularity, prompting a group of innovative thinkers to revolutionize it. Initially, three college friends join forces to launch a groundbreaking brand of gourmet coffee that captures the public's interest. This successful venture eventually evolves into a distinctive restaurant chain, paving the way for an entirely new category in the dining experience.