The Food That Built America

S05E11 Citrus Soda Stars

In St. Louis, a local soda entrepreneur named Charles Leiper Grigg challenges the dominance of Coke and Pepsi with his innovative creation, a refreshing clear lemon-lime beverage named 7-Up. Meanwhile, in Tennessee, siblings Ali and Barney Hartman are also entering the competitive landscape with their own citrus-flavored drink, dubbed Mountain Dew. Both sets of entrepreneurs strive to carve out their niche in the bustling soft drink market.